In 2019, it has quietly entered July, and half a year has passed. For the earphone industry, this year's development direction can be said to be unexpected, but in terms of speed, it may exceed the imagination of many people. For the headset industry, in fact, it is moving toward a more subdivided product category, whether it is TWS headphones, sports headphones or noise canceling headphones, gaming headphones, the total attention and crowds of these products are increasing, and here In the past six months, many products have also been updated and iterated, and gradually improve the experience that the product brings to users. First of all, we will first summarize the changes in the headsets for different positioning purposes in the first half of 2019 according to different product categories.
2019 half-year headphone segmentation trend
True wireless earbuds is the biggest hot spot in the headset industry in the past two years.
The first thing that needs to be counted is the true wireless TWS type of earphone products. This is the earphone category that developed rapidly last year and this year. Since Apple officially released Airpods, the headset industry has officially entered the all-wireless era. In 2018, a large number of brands began. The introduction of all-wireless headset products, but because of the delay of Bluetooth-related solutions and chip technology, most of the wireless headsets except Apple Airpods can not bring a very good user experience. In the first half of 2019, with the update of the new all-wireless solution and the addition of such giants as Qualcomm, the experience of true wireless headsets is getting closer and closer to the experience of Apple Airpods.
In the last two or three years, the attention of sports headphones has also shown an upward trend. With more and more consumers, more consumers will also use sports headphones as an indispensable part of their sports equipment. section. In addition to the traditional sports headphones, the emerging earphone categories such as all-wireless headphones and bone conduction headphones also make the sports earphones sub-category have a better experience and choice in the use experience and targeted sports scenes.
The demand for noise canceling headphones is increasing
Noise-reducing headphones have been monopolized by several international brands for a long time, and in the past two years, more and more domestic brands have begun to launch their own noise-reducing earphone products, and with the hardware configuration and domestic manufacturers' precision for noise reduction algorithms. Now, the noise reduction headphones of Chinese brands have begun to have a very good noise reduction experience, and they also have higher cost performance in terms of price. Now consumers no longer need to spend more than 1,000 yuan to buy noise-reducing headphones. In the camp of excellent brands, hundreds of dollars can already buy quite good products.
Because of the birth of the explosion game, the popularity of the game headphones has been greatly improved.
The game headset got a huge explosion at the end of 2017 because of the popularity of the game "Jesus Survival", and with the rise of mobile phone chicken and king glory, portable Bluetooth gaming headsets also opened up a new market, but after 18 The precipitation of the year and the lack of new explosion games in the game industry during the 19-year period, the popularity of gaming headphones has also shown a certain downward trend. But compared with 17 years, it still has a substantial growth, and all the traditional headphones brands have begun to launch their own game headset series to catch up with this wave of enthusiasm.
The challenge of traditional HiFi earphones comes from the leapfrog challenge of the phone to cancel the headphone port.
For HiFi headphones, the overall number of earphone enthusiasts has increased over the years, but the price of the products is getting higher and higher. Now the flagship earphones are already very regular operations, and even many products have already crossed 20,000 yuan. Even the 30,000 yuan mark. The player industry is relatively calmer. The player products that have already crossed the 20,000-yuan mark have not seen any more expensive products. Sony’s 60,000-yuan player has actually quietly lowered the price to the transaction price of 30,000 to 40,000. . However, with the increase in the price, in recent years, with the emergence of more excellent sounding units, the sound performance of HiFi products has indeed come to a new level, but the price is also rising. The traditional high-quality earphone brand has begun to gradually introduce its products into the Bluetooth version. As the mobile phone cancels the headset port, the high-end HiFi headset also begins to approach the Bluetooth wireless connection mode, and all of this will also be played on the traditional. The market has a certain impact.
Trends in the second half of 2019
For the headset industry in the second half of the year, we will mainly see three major product categories undergoing major changes, one of which is actually a merger, that is, TWS noise reduction headphones will appear more, and the other is the traditional HiFi earplugs. Types of products we will see more Bluetooth products appear.
There will be more noise reduction True wireless earbuds listed in the second half of the year.
For the TWS true wireless headset, the Qualcomm 3 series solution introduced in the first half of the year has already made the traditional TWS true wireless headset have a very large experience improvement in terms of experience and battery life, and it is expected to have a higher-end Qualcomm 5 series solution in the second half of the year. A large supply will be available to various earphone manufacturers, and the biggest feature of the five-series solution is that it also has a noise reduction algorithm in the case of true wireless, and because of the low-power performance of the 3-series solution, it can be implemented in the 5-series solution. When the wireless headset is turned on for noise reduction, there is still no endurance of the wireless headset that was once too mature, which is very worth looking forward to.
Wirelessization of traditional HiFi earphones will also become mainstream
The other is the traditional HiFi earphone industry. Since last year, Haston and Shure have started to bundle their own flagship products with Bluetooth cables or directly Bluetoothize their products. In this year, Baiya will also launch its Bluetooth version of its blueprint. In the second half of the year, we believe that we will see more Bluetooth products in the top earphones. With the development of Bluetooth technology, whether it is bandwidth, delay or high Under the blessing of the sound quality Bluetooth protocol, the sound quality of the Bluetooth wireless headset has been infinitely close to the traditional wired headset products. I believe that in the next one or two years, we will see more traditional HiFi portable headset brands launch their own wireless or wireless portable earphone products.
to sum up:
For the headset industry, the biggest point of view and expectation in the second half of the year is still the category of TWS true wireless headset. In addition to improving the quality of the product, Qualcomm's solution may even have a certain reshuffle trend for upstream chip manufacturers. For low-cost TWS headsets, the ability to have new solutions to enhance the experience is also key. For sports headphones, audio-visual gaming headsets and traditional HiFi headsets, wireless is an inevitable trend, and a better experience is always the core requirement of headset products.https://www.uiisiib2b.com/index.html